Job Description

About the Role

TRIOTECH SYSTEMS is looking for a results-driven PPC & Google Ads Specialist to manage Google Ads campaigns, optimize Google Merchant Center, and generate high-quality leads for international clients. The ideal candidate should have hands-on experience managing PPC campaigns, performance analysis, conversion tracking, and lead generation.

Key Responsibilities

• Plan, manage, and optimize Google Search, Display, Performance Max, Shopping, and Remarketing campaigns.
• Manage and troubleshoot Google Merchant Center accounts, product feeds, and policy issues.
• Conduct keyword research and optimize campaigns for maximum ROI and lower Cost Per Lead (CPL).
• Perform basic SEO optimization and monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Track conversions, analyze campaign performance, and prepare weekly and monthly reports.
• Conduct A/B testing of advertisements, landing pages, and bidding strategies.
• Collaborate with designers, developers, and content teams to improve campaign performance.
• Monitor campaign budgets and continuously optimize for better Return on Ad Spend (ROAS).
• Research competitors and identify opportunities to improve campaign performance.
• Stay updated with Google Ads, Google Merchant Center, SEO, and digital marketing best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• 2+ years of experience managing Google Ads campaigns.
• Strong knowledge of Google Ads, Google Merchant Center, Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Experience with keyword research tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
• Strong analytical, reporting, and communication skills.
• Experience with conversion tracking and campaign optimization.
• Basic understanding of SEO principles and website performance analysis.
• Ability to manage multiple client accounts simultaneously.
• Experience working with international clients and markets is preferred.
• Strong problem-solving skills and attention to detail.

Job Details

• Career Level: Mid-Level
• Specialization: PPC / Google Ads / Digital Marketing
• Location: Remote (Pakistan)
• Job Type: Full-time
• Working Days: Monday to Friday
• Shift Timing: 3:00 PM – 12:00 AM (Pakistan Standard Time)
• Salary: Market Competitive

Key Performance Indicators (KPIs)

• Generate high-quality leads through Google Ads campaigns.
• Reduce Cost Per Lead (CPL).
• Improve Return on Ad Spend (ROAS).
• Increase campaign conversion rates.
• Maintain high Google Ads Quality Scores.
• Keep Google Merchant Center accounts compliant and issue-free.
• Deliver campaigns within approved budgets.
• Submit accurate weekly and monthly performance reports.
• Achieve client-specific PPC performance targets.

Preferred Qualifications

• Bachelor’s degree in a related field.
• Google Ads Certification.
• Google Analytics 4 (GA4) Certification.
• Experience with lead generation campaigns for international clients.

Apply Now

Send your CV to: [email protected]