Performance Marketer (Paid Media Specialist)
Plan, run, optimize and scale paid campaigns across platforms, manage budgets, generate qualified leads and improve ROAS.
About the role
Job Description
About the Role
TRIOTECH SYSTEMS is looking for a results-driven Performance Marketer (Paid Media Specialist) to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing advertising budgets, generating qualified leads, improving ROAS, and delivering measurable business growth through data-driven marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3+ years of hands-on experience managing paid advertising campaigns
- Strong expertise in Google Ads and Meta Ads Manager
- Experience with LinkedIn Ads, TikTok Ads, and other paid media platforms
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio
- Knowledge of Meta Pixel, Conversion API, Google Merchant Center, and conversion tracking
- Strong analytical, reporting, and problem-solving skills
- Excellent communication and time management skills
- Ability to manage multiple client accounts simultaneously in a remote environment
- Experience with international lead generation and eCommerce advertising is preferred
Job Details
- Career Level: Mid-Level
- Specialization: Performance Marketing / Paid Media / Google Ads / Meta Ads
- Location: Remote (Pakistan-based)
- Job Type: Full-time
- Working Days: Monday to Friday
- Shift Timing: 3:00 PM – 12:00 AM (Pakistan Standard Time)
- Salary: Competitive, based on experience and skills
Apply Now
Send your CV and portfolio to: [email protected]
What you'll do
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
- Manage campaign budgets and bidding strategies to maximize ROI and improve campaign efficiency.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create, test, and optimize ad creatives, copy, landing pages, and targeting.
- Perform A/B testing for ads, audiences, bidding strategies, and landing pages.
- Monitor CTR, CPC, CPM, CPA, CPL, Conversion Rate, CAC, and ROAS.
- Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters.
- Manage remarketing, lookalike audiences, customer acquisition, and retention campaigns.
What you bring
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of hands-on experience managing paid advertising campaigns.
- Specialization: Performance Marketing / Paid Media / Google Ads / Meta Ads
- Bachelor's in marketing, business or a related field
- 3+ years running paid campaigns
- Strong Google Ads and Meta Ads Manager skills
- LinkedIn and TikTok Ads experience
- GA4, GTM and Looker Studio
- Able to manage several client accounts remotely
Nice to have
- International lead generation
- E-commerce advertising