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Performance Marketer (Paid Media Specialist)

Performance Marketer (Paid Media Specialist)

Job Description

About the Role

TRIOTECH SYSTEMS is looking for a results-driven Performance Marketer (Paid Media Specialist) to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing advertising budgets, generating qualified leads, improving ROAS, and delivering measurable business growth through data-driven marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 3+ years of hands-on experience managing paid advertising campaigns
  • Strong expertise in Google Ads and Meta Ads Manager
  • Experience with LinkedIn Ads, TikTok Ads, and other paid media platforms
  • Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio
  • Knowledge of Meta Pixel, Conversion API, Google Merchant Center, and conversion tracking
  • Strong analytical, reporting, and problem-solving skills
  • Excellent communication and time management skills
  • Ability to manage multiple client accounts simultaneously in a remote environment
  • Experience with international lead generation and eCommerce advertising is preferred

Job Details

  • Career Level: Mid-Level
  • Specialization: Performance Marketing / Paid Media / Google Ads / Meta Ads
  • Location: Remote (Pakistan-based)
  • Job Type: Full-time
  • Working Days: Monday to Friday
  • Shift Timing: 3:00 PM – 12:00 AM (Pakistan Standard Time)
  • Salary: Competitive, based on experience and skills

Apply Now

Send your CV and portfolio to: [email protected]

Responsibilities

  • Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
  • Manage campaign budgets and bidding strategies to maximize ROI and improve campaign efficiency.
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Create, test, and optimize ad creatives, copy, landing pages, and targeting.
  • Perform A/B testing for ads, audiences, bidding strategies, and landing pages.
  • Monitor CTR, CPC, CPM, CPA, CPL, Conversion Rate, CAC, and ROAS.
  • Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters.
  • Manage remarketing, lookalike audiences, customer acquisition, and retention campaigns.

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Career Level

Mid-Level

Specialization

Performance Marketing / Paid Media / Google Ads / Meta Ads

Educational Background

Bachelor's degree in Marketing, Business Administration, or a related field.

Experience

3+ years of hands-on experience managing paid advertising campaigns.

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